The other day, I was chatting with a client and a few things came up that I wanted to share with you.
As a bit of background, this client has a really successful coaching business, and we’d spent quite a bit of time getting her foundation solid.
We killed off products that weren’t working, re-focused her on the clients that she gets the best results for, and started getting her profits in line.
And for what she needed at the time, it was the perfect medicine.
But she was feeling like her business was one big game of tug of war. Too many things pulling at her attention, too many possible priorities, too many things to work to.
So we sat down and talked it through.
One of the things we looked at was why she was getting so yanked around.
She asked me,
“How do you decide what to focus on? How do you balance the long terms with the short term, especially when you want to bring in some extra cash or hiring someone? How does one even go about that?”
Now, I don’t know if that’s something that you’ve ever experienced:
Where you are in a constant tug-of-war between the long-term and the short-term, with too many good options and no real clear idea of which one will actually get you where you want to go.
But just in case you are, here’s the process we take our clients through: