Why You Shouldn’t Create Systems For Your Online Business

Here’s a contrarian message for you today:

Too many online business owners focus on creating systems far too early.

All the “experts” say it’s what you need.

“Create systems!” they say.

“You need checklists and documented SOPs!” they say.

“You shouldn’t hire until you’ve got a repeatable process in place for them to follow!” they say.

Nonsense, I say.

When you’re at $100, $200 or $300k, your business doesn’t need you to be putting systems in place.

In fact, if you’re a visionary, creative entrepreneurial type, spending your time putting systems in place is actually a waste of time.


Because systems aren’t your “first language.”

They’re not your Zone of Genius. If they were, you would have done it already, naturally.

And that means it’s not something you should be focused on.

Because every moment you’re focused on trying to make yourself create systems, you’re preventing yourself from just going out and doing what needs to be done!

Go out and make new contacts.

Go out and publicize your events.

Go out and pitch podcasts.

Go out and do the things that need to be done, even if you don’t have a system for it right now.

Over time, you’ll notice the patterns emerge. Those are your systems.

They’ll come about naturally, without you needing to force them into existence.

Now, don’t get me wrong.

There is a time and place for systems.

But that time and place is less about forcing yourself to put systems in place, and more about recognizing what systems are already there …

And then getting someone on your team for whom it is their Zone of Genius to create them for you 

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