If you’re not familiar with spaced repetition, it’s basically the principle behind flash cards. After learning a new concept for the first time, if you want to really encode it into memory, you should revisit it periodically over time.
One research team estimated that the optimal revisiting timeline is 5-10% of the total duration you want to remember it. So, if you want to remember something several months after first being introduced to it, you should revisit it within a week or two. If you want to remember it for life, then you should revisit it again a year later.
This is interesting to me on many levels.
Why Spaced Repetition Matters
First, from an educational perspective, it reinforces the concept that repetition isn’t a bad thing. Rather, it’s something we should be consciously building in, because when we repeat and revisit concepts, it increases the likelihood that our message will “stick”.
Second, from a business and marketing perspective it’s also valuable, because it lends credence to the idea that reusing and revisiting old content ideas is actually beneficial to your audience. Never mind that someone may not have seen the content in the first place (if they’re newer to your audience); even if they have, they’re more likely to remember, integrate and value that knowledge if you revisit it.
In other words, it’s actually of higher service to your customers to remind them of things you’ve shared in the past.
[Tweet “Reminding customers of things you’ve told them in the past isn’t annoying; it’s a service.”]
So, with that in mind, I thought it might be worthwhile to revisit some of the “best of” from the MNIB archives over the rest of July. We’ll start with some of my favourites: case studies and interviews.
Then next week, I’ll revisit some of my favourite teaching and learning research. And in the last week of July, we’ll put it all together with a round-up on growing your business by teaching better, and selling more.
From the Archives: MNIB Case Studies
What do you do when you’ve got the message, you know what you want to share, but you’re just not sure how to take it to that next level without just doing more? Here’s what Tara Gentile did in creating her most recent two CreativeLive courses.
Marie’s process is a perfect example of how to validate, structure and sell a course. Her story proves that it is possible to create a product that gets people begging to buy, when you stop focusing on what you want to teach, and start focusing on what your audience wants to learn.
Cory’s one-on-one clients got amazing results, but he hadn’t been able to fully translate that same success into his online course. Here are the three changes he made that not only skyrocketed his sales, but dramatically increased the number of people completing the course, the results his students were getting … all while making the course itself easier to put together.
One of the best ways to build and honour the trust that your customers place in you, is to be explicit with your promises. Be up-front and transparent about what you are offering, and let your learners keep you accountable to those promises. Here’s how CreativeLIVE does just that.
Natasha’s deep compulsion to have students see results was pushing her to go the extra mile. To give more of her knowledge, more of her expertise, and more of herself. Natasha wanted so desperately for them to be successful, and couldn’t bear the thought of letting people down. And it was burning her out.
From the Archives: MNIB Expert Interviews
Vanessa Van Edwards dishes on her top three tips you can apply right now for maximizing your teaching impact with non-verbal communication. We talk about about why and how body language makes all the difference in teaching – online and offline – and also show you exactly what to do, to supercharge your sales, blog articles and curriculum.
Every best-selling author starts off in the same place: writing the first book, hoping that someday they’ll “make it” as a writer. In this interview, best-selling novelist Adam J Nicolai shares the process he took on the way to publishing his first novel … and taking it all the way to the top of the Amazon bestseller charts.
Every entrepreneur’s journey follows the stages of the craftsman’s journey. From apprentice to journeyman, and eventually to master of our craft. But is mastery the final step? Or is there more to it than that? Jeff Goins explains his experience with the path to mastery, in this interview.
In a market that can otherwise seem full of low-quality products selling the dream, Natalie’s goal was to craft an excellent experience that would get people taking action and seeing real results.In this exclusive interview, Natalie and I talk about how she made sure that ‘The Freedom Plan’ would stand out in a crowded market.
Sam Nordberg is a professional trainer and educator, who specializes in “train the trainer” experiences. In this interview, she shares what she’s learned about the overlap between sales, management and training; tactics and tips for engaging learners who aren’t highly motivated; how to handle not being the most expert person in the room; and the keys to providing training to adult learners, especially as compared to children.
PS. Do you have a favourite MNIB article? I’d love to hear what would make your “best of” list!